Analytics
Sales, conversion, audience, and product analytics concepts.
Analytics
Analytics docs cover dashboards, rollups, event tracking, cohorts, filters, exports, and the differences between operational views and reporting views.

What to document
Explain which metrics are reader-facing, how time ranges and filters affect interpretation, and which reports update immediately versus on a lag. Call out where analytics numbers are directional rather than ledger-grade so readers do not over-trust exploratory dashboards.
Browser evidence
Include screenshots for dashboards, filter states, exports, and empty or loading states when those views become stable enough to anchor docs.
Source of truth
Confirm analytics terminology against the current metrics implementation and workflow specs before publishing definitions that look official.