Business & Pricing
Cost-Plus Pricing
Set a retail price from your cost and target margin — with a sanity check against competitor pricing.
Cost-Plus Pricing
Inputs
Results
Target price
$8.33
Margin per unit
$3.33
How to use this
Cost-plus pricing starts from what you spend and works forward to the price you need to hit your target margin. Add shipping and handling to the cost side, not as a post-hoc surcharge — it is real cost per unit.
The competitor field is a sanity check, not the formula. If your cost-based price sits 30% above market, either your costs are too high or your margin target is unrealistic for this category.
Formula
price = (unit_cost + shipping) ÷ (1 − margin_pct)
margin_$ = price − (unit_cost + shipping)
Related calculators
Wholesale Markup
Price wholesale and retail in lockstep — keystone, MAP-friendly, and key-two markups with gross profit checks.
Profit Margin
Gross margin, net margin, and markup — convert between them cleanly so you do not mix up 40% margin and 40% markup.
Break-Even Analysis
Fixed costs, variable cost per unit, and price — see the break-even unit count and revenue.
Formula
price = (cost + shipping) / (1 - margin)